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Saffron Walden Tourist Information Centre – Classic NOVO Award Winners 2021

“The team from Saffron Walden Tourist Information Centre (TIC) were thrilled to win a Classic Award in the Creative and Experience stream of the BEST Growth Hub’s NOVO Awards 2021. The TIC’s entry included reference to business continuity during the pandemic, including the development of an e-shop on its website www.visitsaffronwalden.gov.uk and of the fact that the TIC was thought to be the first TIC in the country to reopen after the third lockdown. The entry also referenced the TIC’s new stock lines which include new Saffron Walden branded products and a new Moorcroft vase designed especially for the town.

At certain points during the pandemic, the TIC, being a retail shop, was required to close, but staff were instead deployed on alternative projects and duties for community benefit, such as obtaining funding and buying food for the foodbank. Staff also worked on an innovative business plan which had in mind not only the recovery of TIC but also the recovery of the centre of the town itself. Since reopening, the TIC has shown very encouraging and positive signs not only of recovery, but of progress too.

The future in Saffron Walden looks bright!”

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