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Novo Awards 2021 – Objective sponsors Digitech stream

“As an Essex based tech agency it was an easy choice to sponsor the NOVO awards, especially Digitech as it’s our core business – we are super excited to hear your success stories and meet the applicants.”

Lara Fox, Managing Director, Objective

What does Digitech, short for Digital Technology, mean?

With advances in digital technology, we refer to:

  • Knowledge that deals with the creation and practical use of digital or computerised devices.
  • New inventions such as digital devices, systems or methods created using this knowledge.
  • Application of this knowledge for practical ends, as in digital communications and social media.

Whether you invent, use innovative tools or apply knowledge to create new solutions you may well will need a software development partner or a data partner such as Objective to bring your next project to fruition – it’s worth a conversation, get in touch.

Our Digitech Example: Utilising the skills and knowledge of Data Scientists at University of Essex

In the past few years Objective has undertaken two Knowledge Transfer Partnerships (KTPs) with the University. This involves recent Masters’ or PHD graduates working in a commercial environment with us for up to 2 years. They share their data science knowledge particularly in predictive analytics, AI, machine learning and natural language processing and apply it to real-world business issues.
This experience has helped grow our Analytics service offering.

Digitech, why it is Important for Business Growth?

Digital technology develops and grows your business through online platforms and virtual technologies. Providing the most significant openings in product and manufacturing invention, Digitech is gradually converting the way we do business traditionally.

Small to medium enterprises in Essex and across the UK are leading the way, because they can adapt more eagerly than huge firms. Essex organisations, which are tech-savvy, flexible, adaptive, and competent are much more likely to progress.

Some major sectors where digital technologies are impacting more and more consist of supply chain organisations, robotics industry, responsive production methods, digital health and care and creative industries – predominately for immersive systems.

For example: A business that has developed a unique way of facilitating the online connectivity of a supply chain that has resulted in faster processing times, safeguarding of a jobs and happier customers.

Spending time and money in digital technology will help businesses grow in the competitive world.

About Objective

We would love to help you gain better value from your investment in technology.

Having worked in IT for over 30+ years Objective is a Chelmsford based tech agency, focusing on software development, data analytics and AI.

Working with owner-managed businesses and large corporates, we use innovative technology to streamline your business processes through bespoke software, databases & mobile apps. 

And, with Power BI dashboards and AI predictive analytics services, your data can be explored to unlock the value to support business decision making and create a data culture.

Objective is a Microsoft Gold Partner with accreditations in application development, application integration and data analytics.

You talk, we listen. By talking through pain points, frustrations, and challenges as well as your needs and vision allows us to get to the heart of your requirements.

Get in touch:



Number: 01245 955633